Govt agencies intensify efforts engage netizens via social
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Government agencies intensify efforts to engage netizens through social media
According to a Straits Times article reported yesterday (13 Apr), Government agencies are now trying to use Net games, attractive prizes and various other activities in an effort to better engage Singaporeans through social media.A number of agencies are looking to beef up their online capabilities, with one even getting a consultant to formulate a long-term strategy.
All these online moves intensified after MICA’s Minister, Yaacob Ibrahim announced that the Government will raise the bar to engage the public via social media. Last Oct, he noted that while most ministries used various social media tools, the quality of engagement was important and had to go beyond providing mere content.
LTA, for example, are trying to draw more netizens to their Facebook pages with contests and attractive prizes. LTA is launching a game to win more Facebook fans. The game lets players blast away rocks to create a tunnel and at the end of the game, players could stand a chance to win an iPad 3 and shopping vouchers.
The game is part of the LTA’s efforts to gain more “friends” for its 1-year-old Facebook page, which has garnered 2,536 ‘likes’ so far. LTA also uses Twitter to push out traffic news, road announcements and news updates to about 4,000 followers. LTA said, “Using social media along with other communication channels helps us to reach more people to keep them current on what is happening, as well as get public feedback.”
Looking at LTA’s Facebook postings however, shows that there were few comments despite using iPads and shopping vouchers to attract netizens to its Facebook page.
MICA, meanwhile, has engaged a Norwegian-based software company, Meltwater Singapore, to provide a Web-based tool to track Mica-related social media coverage in blogs, and on Twitter and Facebook. MICA wants to monitor online chatter and sort postings by their sentiments – into positive, negative and neutral – so that officials can track online discussions about hot or sensitive issues.
HDB on the other hand, has a Facebook application allowing people to vote on ideas for ‘better living’ in flats while MCYS is looking into ‘fun’ Facebook contests to encourage young people to volunteer and engage in philanthropy.
The chairman of the GPC for Information, Communications and the Arts, MP Indranee Rajah, welcomes moves to track social media, “The marketing arms of companies that sell products do that all the time. You want to know what your customers are thinking, what works, what doesn’t. For effective government, you want to know what your people are thinking; and if an initiative is not working, you want to know too.”
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So when is the disgraceful suppression of chinese dialects going to end?
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I see potential job opportunities for creative heads like myself.
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Originally posted by iveco:
I see potential job opportunities for creative heads like myself.
Save this quote first.
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Originally posted by iveco:
I see potential job opportunities for creative heads like myself.
i think they're already in a world of hurt without you to help them worsen their plight
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Originally posted by the Bear:
i think they're already in a world of hurt without you to help them worsen their plight
They show the $$ and I will run to them.
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A lot of new funny posters all popping up in other forums.
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On cyber, outside cyber wayang all the way thru', dats PAPIGS! hahahahah
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Originally posted by winsomeea:
On cyber, outside cyber wayang all the way thru', dats PAPIGS! hahahahah
Your england damn cheem.
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return us our cpf money. then we talk.
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So when are they joining Sgf ? Or are they already here.....
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Originally posted by iveco:
They show the $$ and I will run to them.
Are you going to decorate the trains with Hairy Plotter's posters?
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Originally posted by Nelstar:
Are you going to decorate the trains with Hairy Plotter's posters?
No lah. I simply put my love for creative journalism and passion for social media to excellent use.
My specialty is in writing articles about culture/arts/entertainment. These days I mainly take freelance assignments. Call 61470393887 if you need my services.
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Originally posted by dragg:
return us our cpf money.
then we talk.
When you are 110 years old.
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Times are bad.
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hor hor~ meaning now they are going to censor the net? citing us as "noise" ???
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.
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Originally posted by Rahikalhasan:
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apo po nueith no no kuititu sibeh bo liao, lai zhi tao luan post. pooooooppeoeeoroei xyeyeyxqyewy
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Originally posted by BadzMaro:
So when are they joining Sgf ? Or are they already here.....
What do you think? -
Originally posted by Rahikalhasan:
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English please.
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Originally posted by dangerboi: What do you think?
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Originally posted by ^Acid^ aka s|aO^eH~:
hor hor~ meaning now they are going to censor the net? citing us as "noise" ???
first day living in sg?
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like PM said
communicate better with us
he didnt say anything about making better policies
hence if any of you 60.1% wanna hantam him for his words, he already stick to it
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now with the "cyberbullying law", i think all the people who go and slam the PM on his FB page will kena arrested
April 14th, 2012 | 
Author: